Starbucks, so identified with the dark-roast coffee haters called it “Charbucks” is brewing up a new category of coffee. Starting today, looking for a lighter “Blond” roasted “brewed coffee in all U.S. stores. New “mellow and approachable” light-roasted beans can also be sold in stores and on store shelves.
Finally (after a few iterations, according to a company press release), he thought they got it. The porch has a soft blend of balance, “a touch of cereal, a bit of grain, a little chocolate milk,” he said. Another blond roast, referred to as the Willows, had “a touch of crisp acidity, light bodied, light intensity, but flavorful and very approachable.”